MOOCs: A Postmortem

MOOCs are dead. “How can I possibly argue that MOOCs are dead?,” you may ask. After all, to borrow the stats just from Coursera, they have: 1600 courses, 130+ specializations, 145+ university partners, 22 million learners and 600,000 course certificates earned. More importantly, it appears that Coursera has received $146.1 million dollars over the years. Even though it hasn’t gotten any new funding since October 2015, unless Coursera tries to copy “Bachmanity Insanity” (Is Alcatraz still available for parties?) the company is going to be sticking around for quite a while.

What I mean when I say that MOOCs are dead is not that MOOCs no longer exist, but that MOOCs are no longer competing against universities for the same students. Continuing with the Coursera theme here, in August they became the last of the major MOOC providers to pivot to corporate training. While I did note the departure of Daphne Koller on this blog, I didn’t even bother to mention that pivot at the time because it seemed so unremarkable, but really it is.

Do you remember Daphne Koller’s TED Talk? Do you remember how incredibly utopian it was?  n truth, it made no bloody sense even then. For example, she suggested back at the height of MOOC Madness that:

[M]aybe we should spend less time at universities filling our students’ minds with content by lecturing at them, and more time igniting their creativity, their imagination and their problem-solving skills by actually talking with them.

I agree with that now. In fact, I agreed with that then too. The problem with that observation to almost anyone who actually teaches for a living remains that talking with students is obviously impossible when you have ten thousand people in your class. More importantly, showing students tapes of lectures (even if they’re broken up into five minute chunks) is still lecturing.

That’s why MOOCs were never going to destroy universities everywhere. There will still be far more than ten universities fifty years from now. Or to put it another way, the tsunami missed landfall.

But just because this blow proved to be glancing doesn’t mean that the punch didn’t leave a mark. For example, a lot of rich schools threw a lot money out the window investing in Coursera and its ilk. [Yeah, I’m looking at you, alma mater.] Others simply decided to spend tens of thousands of dollars on creating individual MOOCs that are now outdated almost by definition since they’re not designed for corporate training.  Yes, I know that MOOC producers claim that their MOOC experience improved teaching on campus, but think how much better teaching on campus would have been if they had just invested in improving teaching on campus.

At best, MOOCs were a distraction. At worst, MOOCs were a chronic condition designed to drain the patient of life-giving revenue. Instead, those schools could have used that revenue (as well as its initial investments) for other purposes, like paying all their faculty a living wage.

My inspiration for this observation (and this entire post) is the MOOC section of Chris Newfield’s terrific new book, The Great Mistake: How We Wrecked Public Universities and How We Can Fix Them.*  This is from page 227:

MOOCs were not going to leverage public colleges by buying them.  But they could acquire a share of their revenue streams–that combination of student tuition and enrollment-based public funding–whose capture is one of the five key elements of privatization…MOOCs could leverage their private capital with far greater sums flowing colleges and universities without buying anything up front.  This offered the attractive prospect to strapped public colleges of gradually replacing even more tenure-track faculty with technology that could be managed by private MOOC firms off campus, for a reasonable fee.

To make one of my favorite distinctions, this applies to schools that are MOOC-producers (like Arizona State) even if those MOOCs are mainly for internal consumption, and especially all those colleges and universities that were potential MOOC consumers – any place that considered replacing their humdrum, ordinary faculty with all the “world’s best lecturers.”

In order to capture part of that revenue stream, MOOC providers had to argue that their courses were better than the ones that students were taking already.  That explains all the hating on large lecture courses.  Except, MOOCs were nothing but large lecture courses dressed up with technological doodads.  As Newfield explains on pp. 242-43:

     In effect, MOOC advocates were encouraging students to leave their state universities to attend liberal arts colleges, where they could go back to the future of intensive learning in the seminars that typify “colleges that change lives.”  But of course they weren’t.  Advocates were actually claiming MOOC ed tech could create liberal arts colleges all for next-to-no-cost (Koller) or greatly lowering costs (Thrun).  In making this claim, they ignored existing historical knowledge about learning at high-quality institutions, which made the technology seem original, when it was not.

MOOCs may have been cheaper (and Newfield even disputes that), but they certainly weren’t better – even than large lecture classes.

Again, the vast majority of us faculty foresaw this particular Titanic hitting the iceberg (including me, even if it did take me a while). Nevertheless, university administrators that partnered with MOOC providers or (even worse) bought their products, trusted Silicon Valley types more than their own faculty. This course of action was a reflection of the same self-loathing that Audrey Watters describes here:

There seems to be a real distaste for “liberal arts” among many Silicon Valley it seems – funny since that’s what many of tech execs studied in college, several of whom now prominently advocate computer science as utterly necessary while subjects like ethics or aesthetics or history are a waste of time, both intellectually and professionally.

Yet at least these Silicon Valley types had enough self awareness to go into a different field after they left college. What’s the excuse for a university administrator with an advanced degree in the humanities (or anything else for that matter) to hate their educations so much that they spend hundreds of thousands of dollars to deliberately undermine them?  There is none. They should have known better.

Next time Silicon Valley comes up with a new way to “disrupt” education, let’s see if we faculty can invest more time and effort in getting our bosses to listen to common sense.  Instead, as Newfield notes in his postmortem of Koller’s TED Talk on p. 241 of The Great Mistake:

The categorical discrediting of faculty pedagogy made this bypass of faculty expertise and authority seem reasonable and necessary for the sake of progress.

So in the meantime, let’s fight to improve shared governance everywhere so that we’re prepared to fight for quality education if our bosses refuse to accept the obvious.  Some of us becoming temporarily famous is not worth wasting so much money and effort on any technology that is obviously going to prove to be so fleeting.

* Full Disclosure: Newfield and I have the same publisher even though we publish in entirely different fields.

3 thoughts on “MOOCs: A Postmortem

  1. Oh, Jonathan: you are so right. These rich private universities (and some fearful public ones too), full of so many brilliant people, bought into a self-hating fantasy.

    It’s funny: I was just at dinner last night with my hosts at UC Santa Barbara and we were talking about how MOOCs were dead. I think I’m going to highlight your post over at my blog today–thanks again for this incisive analysis. (And, oh yes: WE WERE RIGHT ALL ALONG. Why aren’t we the provosts of Stanford and Wisconsin?)

  2. true — although displace might be more accurate. you may want to update this (or write a part 2) once we see what the new admin and secretary of ed have in mind for higher ed.

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